Characters from TV, films, and gaming have increasingly been linked with racing—a high-profile sector within the licensing business these days—for promotional initiatives that, in some cases, include merchandise. Auto racing has been seeing growing interest from younger fans in recent years, and these collaborations serve to both take advantage of that fact and further the […]
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Highlighting the Rogues and Scoundrels
Property owners in the realms of entertainment, sports, and celebrity licensing, on the hunt for ways to put new spins on their properties, are increasingly launching collections focused on villainous characters, both fictional and real: Disney was the pioneer in this technique, launching its Disney Villains brand many years ago and regularly offering products under […]
A Powerful Pairing of Pop-Culture Genres
Rap and anime are two genres that are dominant in pop culture and have a high profile in the collaborative fashion space. And they are increasingly coming together in streetwear collections that pair rap artists with existing anime properties or that integrate anime-style imagery of the rappers themselves. Most of the musicians involved have spoken […]
Pairing Anime and E-sports
By Karen Raugust on March 25, 2024 in Character/Entertainment, Interactive gaming, Licensing, Sports
A popular sub-segment within the e-sports licensing sector consists of cross-licensed apparel collections that bring together e-sports teams and anime properties. The audiences for the two types of IP dovetail nicely, and the anime characters help drive interest and purchase intent for the e-sports brands. This trend has been ongoing since at least 2019 and […]