At Toy Fair New York this week, there are many reminders of how licensed properties have long proven to be a good fit with board and other tabletop games for all ages. While not every licensed game will be a success, licensing is assuming an expanded role in several current trends in the board and […]
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A Recipe for Success
Licensed cookbooks historically have been connected to a limited number of closely related properties, such as food brands, restaurants, and chefs, with other property types popping up very occasionally. Over the last few years, however, cookbooks have become a standard format to be considered as part of licensed publishing programs tied to entertainment and pop-culture […]
Fortunes Look Good for Licensed Tarot Decks
By Karen Raugust on November 9, 2023 in Character/Entertainment, Design and content themes, Gifts/Novelties, Licensing, Publishing
Interest in both self-care and hobbies/pastimes spiked during the pandemic, and tarot cards—which reside in both worlds—were no exception. Some suppliers have reported sales that tripled during the peak lockdown days and, more significantly, have doubled in the five-year period since 2018. While licensing drives a very small portion of the market, the number of […]
One for the Books
Self-published authors have historically not been sought-after by manufacturers and retailers looking for licensed IP to feature on their products. But things have changed. Self-published authors can generate significant sales and awareness levels publishing independently online, catching the attention of consumers and eventually potential licensees. In addition, manufacturers and other partners are increasingly comfortable working […]
Hooked on Knitting and Crochet
The knitting and crocheting space represents one of the niche opportunities whose rise can be attributed to the Maker and Urban Craft movements over the past 15 years. Interest in knitting and crocheting has grown among all age groups, particularly millennials and Gen Zs. As a result, a number of properties—from pop culture icons to […]
The Experience Economy
By Karen Raugust on September 16, 2019 in Character/Entertainment, Experiential licensing, Licensing
As entertainment licensors create experiential extensions of their properties, such as theme park attractions, stage plays, and exhibitions, it is standard practice to create merchandise dedicated to the special event, to be sold at the venue as well as in the licensor’s and sometimes the licensee’s proprietary online and retail channels. For the biggest licensors, […]
Read All About It
When you think of licensed publishing for children, what comes to mind is likely traditional formats such as storybooks, board books, coloring and activity books, and the like. These continue to be the keystones of most licensed kids’ publishing programs, especially when based on entertainment/character properties. But as property owners and publishers look for ways […]