Some analysts and observers have been predicting the end of the celebrity beauty trend for several years, as the market has grown saturated with myriad examples of celebrity-owned, licensed, and collaborative brands. While predictions of the demise of the entire sector haven’t come to pass, as Rihanna, Jessica Alba, Serena Williams, Harry Styles, and dozens […]
Tag Archives | Gwyneth Paltrow
Celebrities Try On Compression Gear
High-performance compression apparel is a relatively narrow, but increasingly mainstream, slice of the health and wellness space that has been the focus of a handful of collaborations and endorsement deals involving athletes and other celebrities over the past eight years. Compression garments made from a variety of materials—including many infused with copper—are purported to help […]
Celebrities Reach Readers Through New Magazines
Three celebrity-connected brands are taking the plunge into the world of quarterly print periodicals: Gwyneth Paltrow’s Goop brand announced in April that it would introduce Goop magazine in partnership with Condé Nast this September. The publication brings the Goop lifestyle website to the print magazine format, with a focus on wellness. Blogger Ree Drummond paired […]