Tag Archives | Gund

Kids in the Kitchen

Kids’ cooking- and food-themed content continues to proliferate, including in the form of TV shows, social media content, cooking and baking competition shows, and spin-offs of existing children’s IP. Several of these properties have dipped their toes into licensing, consumer products, and promotions, to various degrees. Here’s a sampling of some of the properties and […]

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More Visibility for Disability

Over the past several years there has been a focus on diversity and inclusion of all types in advertising, content, and consumer products. The introduction of characters with physical and mental disabilities has been a recent manifestation of this trend, with more and more examples in the toy and children’s entertainment industries, especially in the […]

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Playing Well Together

Mergers and acquisitions involving makers of toys, many of them key licensees, have been occurring at a fast pace in 2018. The first three of the following examples took place in late May, while the last two were announced in March and February, respectively: PlayMonster, marketer of Yeti in My Spaghetti and Wonder Crew, purchased […]

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