Celebrity chefs regularly lend their names to licensed cookware, bakeware, tableware, cutlery, gadgets, and other categories closely related to cooking and entertaining. One area that makes good sense, but where chefs have been infrequent players to date, is in small kitchen appliances. Typically, these sorts of collaborations, when they happen, are positioned as offering professional […]
Tag Archives | Gordon Ramsay
At First Blush, An Unexpected Pairing
NYX Professional Makeup announced this month that it was working with chef Gordon Ramsay and his daughter, beauty and lifestyle influencer Holly Ramsay, to create a cake recipe inspired by NYX’s new introduction, Buttermelt Blush. The exclusive recipe—which includes ingredients found in the beauty product, such as shea and almond butters, and results in a […]
Chefs Prep More Plant-Based Products
Chefs and food influencers, both vegan and meat-eating, have over the years participated in collaborative initiatives involving plant-based dishes, such as creating limited-time menus in colleagues’ vegan restaurants, introducing other chefs’ vegan menu items in their own restaurants, or participating in pop-up vegan dinner experiences. They have also slowly become more active in partnering with […]
Party On
Last October, we took a look at the emergence of licensing deals and collaborations in the hard seltzer category. At the time, a handful of brands, such as Hard Rock and Ralph’s Italian Ices, had entered the category through partnerships with alcoholic beverage makers. Since then, this space has become a go-to category for appropriate […]
Still Cooking
Celebrity chefs and bakers continue to enter or expand their presence in consumer products, with several announcing new initiatives within the last year or so. Many of these have used one or more of the following tactics to separate themselves from their competitors in this already crowded arena: Ethnic focus. Maria Loi, who is a […]