One result of consumers’ growing demand for retailers and marketers to make a positive pro-social impact is that non-profit groups are assuming a higher profile in the licensing business, especially over the past two years. They have always had a presence, of course, both as licensors and as promotional partners, but their involvement is slowly […]
Tag Archives | GameStop
Snap, Crackle, and Pop! (Vinyl)
Over the past year and a half, collectibles brands have been entering the breakfast cereal market. The products are intended to taste good, but also to serve as a collectible in their own right. They are often sold through retail outlets that focus on collectibles and other non-food products, rather than in supermarkets. Three notable […]
Pokemon? No.
A search for Pokémon merchandise during a recent visit to Mall of America, in light of the Pokémon Go phenomenon, points to the challenges of capitalizing on a quick-rising trend. Just a handful of MOA’s 520-plus stores are currently highlighting Pokémon products, despite the abundance of visitors who were playing the game while walking the […]