Properties with roots in the world of interactive online and console gaming are increasingly extending their brands into the trading card game (TCG) category, often in co-branded versions with leading players in the space, but also in straight licensed editions. These expansions take the IPs into a high-interest realm with a lot of crossover in […]
Tag Archives | Fallout
Putting the Pop in Pop Culture
Pairings of character IPs with soda pops and other soft drinks are not a new phenomenon, but there has been a recent surge in interest in such partnerships globally. While most initiatives are promotional, spearheaded by the marketing departments of film and TV studios and accompanied by other promotional techniques like exclusive content or contests, […]
Building a Foundation in Construction Toys
Building kits, led by Lego, have been one of the bright spots in the toy industry over the past several years. In the U.S., construction toy sales were up 16% in 2024 compared to 2023, according to Circana figures, representing a significantly higher rate of growth than any other supercategory tracked. The same was true […]
A Recipe for Success
Licensed cookbooks historically have been connected to a limited number of closely related properties, such as food brands, restaurants, and chefs, with other property types popping up very occasionally. Over the last few years, however, cookbooks have become a standard format to be considered as part of licensed publishing programs tied to entertainment and pop-culture […]
Seeing Things in a Different Light
For at least five years, eyewear manufacturers have been entering into collaborations for glasses that block blue UV light from computer and other device screens, and the frequency of deals has steadily grown over that time. This is especially true for initiatives involving gaming-related properties, whose fans not only spend a lot of time in […]
Take a Seat
Gaming chairs represent one niche of the interactive-gaming peripherals and accessories segment that has seen strong interest from the licensing community. Billed as enhancing performance as well as comfort during game play, game chairs were first associated with esports-, gaming-, and gaming influencer-related IP, which still comprise the core of the market. But licensing activity […]