The music sector is one of most active in the licensing and collaboration field these days, with new deals announced almost daily. Initiatives are wide ranging: Ariana Grande has lent her name and likeness to a new bundle of virtual goods, as well as presenting a concert series, in Fortnite; My Chemical Romance released its […]
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Real Characters
Celebrities have been making appearances, in cartoon form, across key storytelling and communications platforms. The initiatives are mostly for children, but there is sometimes appeal for adults as well, depending on the project. They involve a variety of media configurations: Animated TV shows and films. In June, Ellen DeGeneres’ Ellen Digital Ventures and Warner Bros. […]
Singers Take a Chance On Slots
Licensors of all sorts continue to try their luck in the slots category, with musicians being a particularly vibrant property type in this arena. Musical acts typically enter the category in one (or more) of the following ways: Branded games for casinos. Madonna and her agent Epic Rights licensed Aristocrat for a line of casino […]
The Many Facets of 3D Printing
A handful of 3D printing deals forged in 2016 illustrate some of the ways property owners are currently using this technology as part of their licensing strategies: Customization. Activision’s new Skylanders’ iteration, Skylanders Imaginators, allows fans to create personalized Skylanders characters, customizing the appearance and name as well as attributes such as powers, musical themes, […]
Working Out
Licensors of gyms and fitness brands represent an energetic sector for licensing, launching functional apparel, exercise equipment, fitness trackers, and other product lines closely related to their core mission. Recent activity includes: New licensing programs. Last year, Hard Candy Fitness, a chain of boutique gyms founded by Madonna and named after one of her albums, […]