Darts is an activity that has attracted growing interest over the past few years, both in participation and viewership. Increased demand for products such as signature and branded darts, dartboards, jerseys, and flights (the plastic or nylon stabilizers on the darts) has followed, with rights mostly granted to specialist licensees. The game of darts was […]
Tag Archives | Def Leppard
Beauty Brands Rock Out
Male musicians are the latest group of celebrities getting into the beauty segment in a big way, namely with collections of bold color cosmetics and nail colors to allow consumers to replicate the look of their favorite performer, whether that be glam or Goth: Ozzie Osbourne is the most recent musician to sign up with […]
Hard Liquor’s A Gonna Fall
The announcement last week that Bob Dylan was getting into the spirits game with a collection of premium whiskeys is just the latest in a raft of deals pairing musicians with wine, beer, and liquor marketers. More than a half dozen agreements announced this year so far illustrate the wide variety of music genres, business […]