Licensees, and some licensors, turn to crowdfunding as a way to raise awareness for new products among their most loyal fans, test new products and features, and/or generate funding for new initiatives. Most recent campaigns have taken one of the following directions: • Using crowdfunding as an ongoing strategy for launching new products under an […]
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Unplug and Play
A couple of decades ago, makers of physical board, card, and tabletop games were rushing to sign deals that would bring their game play into the digital world. Those sorts of agreements are still happening, of course; Hasbro and its licensee Marmalade Game Studio introduced a new mobile game based on Clue (known as Cluedo […]
Power to the People
A number of licensed products were introduced in 2016 and 2017 with crowdfunding campaigns supporting the launch. The examples below, all offered through Kickstarter, show how this platform is particularly suited to merchandise that appeals (for the most part) to an audience of male teens and young men: Gamebrand debuted a gamer smartwatch featuring classic […]