Early in the pandemic, the Netflix documentary series The Tiger King became an immediate viral hit, spurring demand for plush, t-shirts, and other products with tiger themes—all unrelated to the show itself—on both traditional e-commerce and print-on-demand sites. The phenomenon led some in the licensing and consumer products business to predict that tigers would become […]
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Characters and Clothing Meet in Poland
Collaborations between classic characters and contemporary fashion labels are a global phenomenon. A recent case in point is Poland, where three high-profile examples involving global entertainment properties and local designers or fashion retailers have attracted attention this summer and fall: Two retail chains, Reserved and Sinsay, created clothing collections featuring the Pink Panther, in a […]
Rainbow Connection
Rainbow-themed girls’ entertainment is in, if this year’s Licensing Expo is any indication. Among the rainbow-centric properties prominently displayed at the show this year are: True and the Rainbow Kingdom. This Netflix Original is produced by Guru Studio and licensed by Brand Central, with Toy State on board as the licensee for playthings. The show […]
Characters on the Runway
One indication of the ongoing importance of pairings between high-fashion labels and licensed properties from outside the world of fashion is the strong presence of such collaborations at the spring and fall Fashion Weeks and Design Weeks in the world’s capitals of high fashion. These have become key moments to debut joint collections on the […]
Spreading the Word
The number of magazine brands exhibiting at Licensing Expo has long been on the rise, reflecting the growth of this sector over the past decade or more. That remained true at last month’s show, where dozens of titles, from Healthy Living to High Times, were on display. New deals timed to the Expo give a […]