Signature product lines tied to social media influencers have become standard practice in many categories. A half dozen recent deals provide an illustration of the wide variety of influencers and partners involved in such collaborations in 2022: On December 6, MeganPlays, a leading video gaming content creator, paired with retailer Claire’s for a 23-piece line […]
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The Post-Apocalyptic Retail Landscape
While news of retail store closures has seemingly slowed since last year’s “retail apocalypse,” there has still been a steady stream of chains reporting multiple location shutdowns in 2018. Just last week, for example, Lord & Taylor announced it would shutter 10 stores, including its Fifth Avenue flagship. In fact, the pace is not far […]
Pokemon? No.
A search for Pokémon merchandise during a recent visit to Mall of America, in light of the Pokémon Go phenomenon, points to the challenges of capitalizing on a quick-rising trend. Just a handful of MOA’s 520-plus stores are currently highlighting Pokémon products, despite the abundance of visitors who were playing the game while walking the […]