The popularity of Japanese culture—anime and manga, kawaii characters, videogames, baseball players, and streetwear brands, to name a few examples—has been expanding globally for years. Lately, a growing number of collaborations involving these IPs, and western IPs as well, have started to integrate nods to traditional Japanese handcrafts and arts in their designs. Most of […]
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Hopping Into Lunar New Year
By Karen Raugust on January 19, 2023 in Character/Entertainment, Fashion, Holiday, International, Licensing
The Lunar New Year is always an opportunity for brands to forge collaborations with characters related to the appropriate sign of the Chinese zodiac, from 2022’s Year of the Tiger to 2021’s Year of the Ox and beyond. This year, starting on January 22, is the Year of the Rabbit, considered the luckiest of the […]