Pet health insurance seems to be emerging as a viable opportunity for licensing deals and other partnerships, with two significant agreements announced just since November 2021. Here’s a look at the current landscape: In December, pet e-tailer Chewy partnered with Trupanian, allowing the former to sell the latter’s pet insurance and wellness plans to the […]
Tag Archives | Cesar Millan
The ABCs of CBD
The licensing community’s interest in cannabis remains strong, but the emphasis of late has moved from products containing tetrahydrocannabinol (THC) to items containing cannabidiol (CBD). Both offer many of the same benefits, according to proponents, such as their ability to alleviate anxiety, ease pain, and reduce seizures. The primary difference is that THC, the main […]
A Run on Pet Food
Interest in the pet food category has been on the rise over the past year, with a number of properties entering this space. For example: • Roobarb & Custard, a British animated TV series represented by Those Licensing People, paired with Two Near The Bone for a direct-to-consumer line of pet foods under the When […]
Talk to the Animals
Celebrities and pet products have been two of the most active areas of the licensing business over the last several years. While certainly there are hits and misses in both arenas, licensors and licensees continue to forge deals involving each sector on a regular basis. It makes one wonder: Why are there not more celebrity […]