Licensed products did not have a particularly high profile at the first-ever all-virtual Consumer Electronics Show, held last week. But several speakers offered interesting news and insights related to the licensing business. Most of these tidbits were related not to consumer products, but to apparel: The WNBA saw a 350% increase in merchandise sales last […]
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Sporting Goods Get a Workout
Consumers have been boosting their purchases of sporting goods and outdoors products during the pandemic, as they search for ways to exercise safely, look to break up their homebound routines with activities outside, and, in some cases, address their fears in a turbulent time. Total retail sales of sporting goods in June 2020 were up […]
Personal Identity
Celebrities take different approaches when it comes to labeling their licensed product arrays, as they try to reach a balance between capitalizing on their fame and establishing a merchandise program that can thrive on its own merits. The first option is for fan-favorite personalities to conduct their licensing and collaboration activities under their own names, […]
A Rose By Any Other Name
Real Housewife Brandi Glanville announced last month that she would launch a licensing program under the Unfiltered Blonde brand, with Silver Buffalo the first licensee, for barware and accessories. The fact that Glanville chose to license the brand, first established for her wine label, rather than using her own name, illustrates an increasingly common strategy […]