As another school year begins, the Nikes and Adidas of the world are releasing fresh new items as part of their new and ongoing deals for collegiate sportswear and related merchandise. At the same time, streetwear and other fashion labels outside the realm of traditional collegiate licensing are increasingly pairing with universities for new fashion-forward […]
Tag Archives | Cactus Jack
Highlighting the Rogues and Scoundrels
Property owners in the realms of entertainment, sports, and celebrity licensing, on the hunt for ways to put new spins on their properties, are increasingly launching collections focused on villainous characters, both fictional and real: Disney was the pioneer in this technique, launching its Disney Villains brand many years ago and regularly offering products under […]
Rappers Tee Up Golf Collaborations
In recent years, rappers and their fashion and lifestyle labels have become increasingly involved in licensing and collaboration deals yielding collections of golf-influenced apparel, accessories, and footwear. In fact, in some cases, the artists’ lifestyle brands themselves are golf-related. Some examples from the last 12 months illustrate the accelerating trend: Tyler, the Creator’s Golf Le […]
Party On
Last October, we took a look at the emergence of licensing deals and collaborations in the hard seltzer category. At the time, a handful of brands, such as Hard Rock and Ralph’s Italian Ices, had entered the category through partnerships with alcoholic beverage makers. Since then, this space has become a go-to category for appropriate […]