The anime market outside of Japan grew a record 26% in 2024, according to an October 2025 report from the Association of Japanese Animations (AJA). This extends a period of growth for the anime market (beyond Japan) that has been ongoing since 2012. Revenue growth for the Japanese market, meanwhile, was just 2.8% in 2024, […]
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A Horrifying Licensing Opportunity
Halloween costumes have long been a key licensing category, especially for entertainment/character properties. Halloween makeup kits have also been on the rise of late, sold by not only Halloween costume companies but increasingly by theatrical makeup marketers and suppliers of replica armor, swords, and other realistic costume supplies. Products range from packages for casual trick-or-treaters […]
Snap, Crackle, and Pop! (Vinyl)
Over the past year and a half, collectibles brands have been entering the breakfast cereal market. The products are intended to taste good, but also to serve as a collectible in their own right. They are often sold through retail outlets that focus on collectibles and other non-food products, rather than in supermarkets. Three notable […]
Holiday Cheer
With Black Friday coming up next week, it seems like a good time to take a look at what’s up with some of the key Christmas-themed licenses whose annual prime time is just beginning. These evergreen properties expand their reach each year, increasingly extending well beyond traditional holiday-centric categories. A few recent examples: • Universal […]