Major League Baseball and its teams, whose 2025 season began late last month, have been increasingly teaming with a variety of Japanese pop-culture properties for products and promotions. Japanese-origin IPs from the worlds of anime, kawaii, videogames, and VTubers are a good fit with the sport in many ways. The league and its teams, especially […]
Tag Archives | Boston Red Sox
Cheers To Canned Cocktail Collaborations
Licensors across property types have made their presence known across most categories of alcoholic beverage by this point, whether that be beer; wine; spirits including vodka, tequila, and whiskey; or hard seltzer. The hottest category for collaboration of late has been ready-to-drink cocktails, with a range of examples coming to market since January of this […]
Brands Practice Self-Distancing
By Karen Raugust on March 26, 2020 in Branding/marketing, Corporate brands, Design and content themes, Licensing
A number of brands—many of which are involved in licensing in some way—have gotten creative with their logos as a means of stressing the critical importance of self-distancing to curb the spread of COVID-19. These tweaks simultaneously engage the brands’ fans and boost awareness during a difficult time for most businesses. Examples include: Mercado Libre. […]