Women undergoing menopause represent one consumer group that has historically been ignored, and the subject seen as taboo. But marketers’ perspective has been changing of late. One indication: Three celebrities have recently announced collaborations and other initiatives specifically focused on this group: This month, actress Naomi Watts announced two deals. First, she is launching a […]
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Big Names in Beauty Shift to Skincare
Prior to the appearance of the coronavirus, celebrities had been increasingly entering the skincare category, a much less crowded segment of the beauty industry than color cosmetics (eye color, lip color, blush, etc.). The presence of celebrities in the beauty category in general, and the skincare segment in particular, has not waned at all since […]
Sleep Aids
More than 108 million, or about 30%, of Americans suffer from sleep deprivation, according to the Centers for Disease Control and Prevention. Several collaborative initiatives in the U.S. and U.K. over the past year have put a spotlight on the role of sleep as an important part of overall health and wellness: Eve Sleep, an […]