Toy companies are increasingly working with their direct competitors to refresh, extend, or strengthen their own brands. This would have been almost inconceivable in the past and shows how much the toy industry has changed over the past decade or more as players in this sector face numerous challenges: competition from video games, social media, […]
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Toy Companies Offer Tasty Treats
By Karen Raugust on November 16, 2023 in Corporate brands, Food/Beverage, Gifts/Novelties, Licensing, Toys/Games
Plush is always a core category within the toy industry. But it is doing particularly well of late. In 2022, category sales rose 31.1%, according to the Toy Industry Association’s annual sales data developed by the NPD Group (now Circana). That was by far the biggest growth rate for any category tracked, in a year […]
Playing Well Together
Mergers and acquisitions involving makers of toys, many of them key licensees, have been occurring at a fast pace in 2018. The first three of the following examples took place in late May, while the last two were announced in March and February, respectively: PlayMonster, marketer of Yeti in My Spaghetti and Wonder Crew, purchased […]