Grocery and convenience store chains are the latest group of corporate brands to get into limited-edition branded merchandise drops in a big way. The products seem to be resonating with loyal consumers and, in several cases, lending a cool factor to the brands among young adults. Recent examples include: Aldi. The value grocery retailer next […]
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Best Foot Forward
Vans and Converse, not to mention Nike and its Jordan brand, Puma, Adidas, and the like, are among most active partners in the world of collaborations, as they try to feed the near-insatiable demand from sneaker collectors and other fans for new and unexpected designs. Less widely recognized on a mainstream scale, but still very […]