This spring and summer, a number of chefs and other celebrities have introduced home goods collections centering on mealtimes, featuring products including cookware, tabletop items, kitchen storage, kitchen textiles, table linens, and the like. The new ranges, some produced in-house but most accomplished through licensing or collaboration, join a very crowded landscape in this category, […]
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Cooking Up Kitchen Collaborations
Most kitchen- and food-related housewares and appliance categories have experienced strong growth over the past year, thanks to consumers’ reenergized interest in cooking during the pandemic. Not surprisingly, a number of new and expanded licensed collections have come to light since the crisis began: This month, actress and talk show host Drew Barrymore and Walmart […]