This spring and summer, a number of chefs and other celebrities have introduced home goods collections centering on mealtimes, featuring products including cookware, tabletop items, kitchen storage, kitchen textiles, table linens, and the like. The new ranges, some produced in-house but most accomplished through licensing or collaboration, join a very crowded landscape in this category, […]
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A Tasting Menu of Chef-Related Deals
The landscape for chef-based licensed products is among the most crowded of all celebrity-licensing segments. A wealth of chefs who have gained fame through restaurants, cookbooks, instructional TV cooking shows, and competitive cooking reality series have extended their brands, and others are entering the fray. This segment can be challenging. New licensors are trying to […]