It’s been more than a decade since Lovehoney paired with the book-and-film franchise Fifty Shades of Grey for a line of sexual wellness and sex-positivity products. This licensed product line is credited as the first in this sector—and one of the first product lines in the sector in general—to achieve mainstream success and awareness. Since […]
Tag Archives | Zoella
Artisanal Collaborations
By Karen Raugust on November 9, 2020 in Business models, DIY/Maker, House and home, Lifestyle, Retail
Licensors’ and licensees’ interest in doing business with digital marketplaces has increased significantly in recent years. They are now comfortable, for the most part, with everything from authorizing fans to create user-generated designs incorporating their IP on products sold on platforms such as Redbubble, to opening storefronts on third-party marketplaces like Amazon’s. Etsy is one […]