Licensed cookbooks historically have been connected to a limited number of closely related properties, such as food brands, restaurants, and chefs, with other property types popping up very occasionally. Over the last few years, however, cookbooks have become a standard format to be considered as part of licensed publishing programs tied to entertainment and pop-culture […]
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Bingeing on a TV-Based Lifestyle
Lifestyle collaborations involving adult-skewing TV properties featuring a strong sense of place and time, from The Good Wife to Downton Abbey, have long had a presence in the licensing business and at retail. Over the years, the technique has evolved from occasional one-off collections to broader programs covering a variety of categories, with multiple drops […]