Gaming chairs represent one niche of the interactive-gaming peripherals and accessories segment that has seen strong interest from the licensing community. Billed as enhancing performance as well as comfort during game play, game chairs were first associated with esports-, gaming-, and gaming influencer-related IP, which still comprise the core of the market. But licensing activity […]
Tag Archives | World of Warcraft
Family Fandom
By Karen Raugust on September 17, 2018 in Character/Entertainment, Demographic groups, Infant products, Licensing
It wasn’t that long ago that a property associated with violence, swearing, and/or adult themes would be unlikely to find its way into the baby products category. But things have changed, as three recent deals illustrate: • Blizzard Entertainment licensed Líllébaby for baby carriers made of a printed fabric inspired by Battle of Azeroth, the […]