Retail sales — and licensing deals — in the trading card category have been growing at a fast pace over the past year or two. While sports cards and entertainment-based trading card games dominate this sector and continue to contribute significantly to its growth, there has also been expansion in other niches of the industry. […]
Tag Archives | Wallace & Gromit
Mining Meat Pies As A Licensing Opportunity
A recent deal bringing Guinness into the Cornish pasty category is just the latest collaboration in this small niche of the licensing business. A Cornish pasty is a small savory baked pie, typically made with beef, potatoes, rutabagas (called swedes in England), and onions encased in shortcrust pastry. First developed in the 13th century, pasties […]
Birdies, Bogies, and Brands
By Karen Raugust on December 19, 2024 in Design and content themes, Experiential licensing, Licensing, Sports
Golf has become an increasingly popular theme for experiential initiatives involving licensed properties, both digital and physical. Many of the initiatives are tied to character and entertainment IPs, but they extend into other realms as well: Mattel Adventure Park, the new attraction opening in 2025 as part of Epic Resort Destinations’ VAI Resort in Glendale, […]