As the market for live experiences based on licensed properties and brands becomes more crowded, it is ever more difficult to stand out and to “surprise and delight” the fans. These recent examples have done just that by building on and adding slightly new twists to widely accepted experiential configurations: KFC Wine Bar. Pop-up wine […]
Tag Archives | Transformers
Putting the Pop in Pop Culture
Pairings of character IPs with soda pops and other soft drinks are not a new phenomenon, but there has been a recent surge in interest in such partnerships globally. While most initiatives are promotional, spearheaded by the marketing departments of film and TV studios and accompanied by other promotional techniques like exclusive content or contests, […]