News recently came to light about two limited-edition sneaker collaborations, namely Alfa Romeo pairing with Greats and Porsche teaming with Puma. These new initiatives are a reminder of how car brands, especially on the luxury end of the scale, have been common and high-profile players in the crowded sneaker-collaboration space for years, with the frequency […]
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Western Brands and Wanghong
Chinese social media celebrities—also known as key opinion leaders (KOLs), or wanghong—are increasingly becoming involved in product collaborations. This is especially true of a large and fast-growing group of Chinese fashion and style bloggers, who have been designing limited-edition capsule collections for Western luxury brands. A handful of recent examples: Tao Liang (Mr. Bags) teamed […]