Brands Licensing Africa 2024, billed as the first-ever licensing trade show on the continent, recently took place in Abidjan, Côte d’Ivoire. The event reflects an interest in Africa—as both a licensing market and a source of intellectual property—that has been building slowly for many years. While the North African region and the country of South […]
Tag Archives | Super Sema
Diversity and Inclusion at Play
By Karen Raugust on October 9, 2023 in Demographic groups, Diversity/Inclusion, Licensing, Toys/Games
For many years, entrepreneurs have been at the New York Toy Fair launching ethnically and culturally diverse product lines, created because they could not find anything similar at retail for their own children. In the past, these initiatives most typically have consisted of ranges of diverse dolls, often accompanied by books outlining the characters’ backstory. […]
Black Characters Star On Screen and On Shelf
By Karen Raugust on February 28, 2022 in Character/Entertainment, Content, Diversity/Inclusion, Licensing
As is the case every February, many product, promotional, and content announcements and launches involving licensed properties have been timed to Black History Month in 2022. The initiatives have cut across all property types and product categories. One particularly active space this year has been children’s entertainment and media, with new projects expanding representation for […]