Wherever there is a consumer trend, licensing will follow. The presence of licensed examples among the exclusive vinyl releases for Record Store Day, the 2016 edition of which took place on Saturday (April 17), illustrates this truism. Record Store Day was launched as a way to support independent stores that continue to offer new and […]
Tag Archives | Star Wars
Code Ed: Characters Teach Computer Programming
Computer coding has been a theme of several recent deals marrying licensed entertainment/character properties with educational digital content focused on basic programming skills. Since November 2015: Disney and Lucasfilm partnered with Code.org for a Star Wars tutorial that educates kids on writing code; Code.org has previously worked with Disney on similar programs involving Frozen and […]
Some Thoughts on Star Wars
Visits to a wide range of retail stores in New York and the Twin Cities in December confirmed the degree to which Star Wars is dominating shelf and floor space this holiday season. Not surprisingly, Star Wars products prevail at mass chains, including storewide at Target and in Walmart’s toy department (with Star Wars and […]
Parallel Lines
The foundation of the licensing business is the existence of unique, legally protected properties that create a real point of difference for licensees. As a number of current initiatives attest, however, it is possible to oversee a viable licensing program even when full copyright or trademark protection is impossible. The vagaries of international trademark law […]