Since the Covid pandemic, the beauty industry has been outperforming many other product categories when it comes to sales growth. Several retailers are looking to capitalize on current trends by entering into partnerships to boost their branded offerings in the category. In 2025, the U.S. prestige beauty industry saw both dollar and unit sales grow […]
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Falling in Love with Romance Merchandise
IPs tied to romance books are expanding their footprint in the licensing business. Licensees and retailers, particularly bookstores, have been asking for merchandise to reach these books’ loyal and large fan bases. New partners for romance properties include a growing list of traditional licensing-business manufacturers and retailers, in addition to marketers of “bookish” merchandise. The […]