Over the holidays, the news came out that Paramount Consumer Products and its Teenage Mutant Ninja Turtles are parting ways with licensee Playmates when their current agreement expires at the end of 2026, closing the latter’s 38-year run as the property’s master toy partner. The end of the relationship is significant not only for the […]
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Rainbow Connection
Rainbow-themed girls’ entertainment is in, if this year’s Licensing Expo is any indication. Among the rainbow-centric properties prominently displayed at the show this year are: True and the Rainbow Kingdom. This Netflix Original is produced by Guru Studio and licensed by Brand Central, with Toy State on board as the licensee for playthings. The show […]
Faux-Leather Fashion
Fashion and celebrity labels are increasingly forging licensing deals for “vegan leather” handbags and footwear, in which the items look like leather but are made from substitutes such as microfibers or PVC plastic. A case in point: Just this week, the Carlos Falchi brand signed a deal with Accessory Headquarters (AHQ) for a handbag collection […]