In the last year, fashion brands have been actively looking to the kids’ sector for growth opportunities, often by expanding their children’s businesses—or entering this sector for the first time—through licensing: Superdry got into the kids’ space in a licensing deal with U.K. retailer Next, announced earlier this month. The 95-piece collection, which Next will […]
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Fashion-Forward Safety Shoes
Fashion labels and designers are forging licensing and collaboration deals in the occupational footwear sector with increasing frequency. This is a category that has built a track record of very successful long-term licensing agreements with closely related brands, but it still offers plenty of space for fashion and lifestyle properties and other types of IP. […]
Surf Style
Over the past few years, there has been an infusion of fashion into the wetsuit category. That has led to a number of collaborations pairing designers, fashion labels, and stylish and athletic celebrities with makers of wetsuits for men and women: Japanese ready-to-wear and accessories label Julien David worked with Quiksilver on a capsule that […]