Over the past few years, there has been an infusion of fashion into the wetsuit category. That has led to a number of collaborations pairing designers, fashion labels, and stylish and athletic celebrities with makers of wetsuits for men and women:
- Japanese ready-to-wear and accessories label Julien David worked with Quiksilver on a capsule that included a zipperless wetsuit.
- Dark Seas Division, a coastal explorer-inspired lifestyle brand founded by skateboarder Adrian Lopez, collaborated with 81 Wetsuits.
- Surfers Jared Mell and Andre Botha joined with Sen No Sen, a maker of eco-friendly wetsuits, board shorts, and surfwear, for separate collections of signature wetsuits.
- Sweaty Betty London, a women’s activewear label, teamed with U.K. manufacturer Snugg for a triathlon wetsuit.
- Designer Cynthia Rowley has done a number of wetsuit collections with Roxy over the years, as part of a full surf and swim range.
The Rowley and Roxy partnership was one of the first notable pairings in this category, and is still probably the most mainstream example.
It should be noted that some of these deals involve wetsuits only, while others are part of a broader swimwear line consisting of wetsuits, swimsuits, wetsuit-swim hybrids, and beach apparel. Most of the products appeal to a young, upscale, and active consumer base.