Tag Archives | (RED)

Collaborative Cups of Tea

Specialty teas and gift sets centered around tea do not represent a new category for licensing, but the number of deals (mostly for limited editions) and the variety of properties involved have both been growing recently. Here is some of what four leading licensed tea purveyors have been up to when it comes to collaborations: […]

Continue Reading

Calm in the Storm

Meditation and mindfulness apps saw a spike in usage after the global pandemic hit. In the seven days beginning March 29, two weeks after the start of the lockdown in the U.S., downloads for such apps were up 25% from the weekly average in January and February, reaching 750,000 downloads, according to App Annie figures […]

Continue Reading