Tag Archives | Real Madrid

Kicked to the Curb

A number of European football (soccer) clubs have been taking licensing, retail, and other rights in-house as their previous contracts with leading sports sponsors and licensees end: In the latest example, Italian club Inter Milan took retail and licensing rights back from Nike in November 2019. Chinese retailer Suning is the organization’s majority owner, which […]

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Building a Case for Blockchain

Blockchain is a decentralized ledger—essentially a database—for securely tracking and storing a string of sequential information. It offers the ability to create a transparent, tamper-proof, and trustworthy record of ownership, value, chain of custody, authenticity, and other attributes of an individual product over time, from raw materials through sale and resale. Pilots based on blockchain […]

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