Boxes of food—DIY meal kits, restaurant takeaway meals, and direct-to-consumer gift boxes filled with treats—have gained traction during the pandemic, thanks to their convenience, simplicity, and experiential characteristics. In the past couple of months, a mini-trend has emerged within this segment as purveyors of Japanese food in the U.S., U.K., and Europe have paired with […]
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The Experience Economy
By Karen Raugust on September 16, 2019 in Character/Entertainment, Experiential licensing, Licensing
As entertainment licensors create experiential extensions of their properties, such as theme park attractions, stage plays, and exhibitions, it is standard practice to create merchandise dedicated to the special event, to be sold at the venue as well as in the licensor’s and sometimes the licensee’s proprietary online and retail channels. For the biggest licensors, […]
3D Printing: Heading Into Hardware
Most of the licensors that have gotten involved in 3D printing to date have done so mainly by allowing their properties to be offered through 3D printing services or platforms for customized novelties and other printed or printable items. But there also have been a few companies in the licensing community that have extended their […]
Power Up
Consumers have become reliant on batteries, back-up power packs, and chargers to keep their mobile phones, tablets, and other electronics—and their lives—up and running. It follows, then, that the battery category has become the focus of an increasing number of licensing deals. These may be standalone agreements focusing on batteries and chargers or, more often, […]