The Lunar New Year is always an opportunity for brands to forge collaborations with characters related to the appropriate sign of the Chinese zodiac, from 2022’s Year of the Tiger to 2021’s Year of the Ox and beyond. This year, starting on January 22, is the Year of the Rabbit, considered the luckiest of the […]
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Brit Lit
Classic character properties with roots in British children’s literature have been expanding their licensing activities of late, mainly in their home market and largely with a focus on adult consumers. Many of the licensors are capitalizing on high-profile anniversaries and/or entertainment releases, while others are simply trading on retro appeal, especially for fans who grew […]