Wine has started to become a go-to category for lifestyle licensing programs based on fictional TV shows for adults. The trend makes sense given that wine has been one of the most active categories for licensing and collaborations within the alcoholic beverage space since the pandemic began, while TV show-based lifestyle programs have been going […]
Tag Archives | Peaky Blinders
A Recipe for Success
Licensed cookbooks historically have been connected to a limited number of closely related properties, such as food brands, restaurants, and chefs, with other property types popping up very occasionally. Over the last few years, however, cookbooks have become a standard format to be considered as part of licensed publishing programs tied to entertainment and pop-culture […]
Bingeing on a TV-Based Lifestyle
Lifestyle collaborations involving adult-skewing TV properties featuring a strong sense of place and time, from The Good Wife to Downton Abbey, have long had a presence in the licensing business and at retail. Over the years, the technique has evolved from occasional one-off collections to broader programs covering a variety of categories, with multiple drops […]