Beauty companies have been among the most active of corporate marketers when it comes to entering the virtual worlds of gaming and the metaverse. Many have been creating promotions and/or offering digital palettes to be used within the games, for example. Conversely, owners of video game properties have increasingly been dipping their toes into physical […]
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Beauty Competition
The beauty segment has been one of the most active for inbound licensing and especially collaboration deals over the past several years, with the pace picking up during the pandemic. The category is seen as a prime opportunity for celebrities, classic characters, films and TV series, museums, corporate brands, and IP from virtually every other […]
Beyond the Nail
Last month we wrote about the diverse landscape of nail color collaborations, driven in part by the enjoyment many young adults get from creating nail art and sharing it on social media. This has led to ongoing demand for new colors, finishes, and combinations thereof. Some of those amateur nail artists, along with professional salon […]
The Art of the Nail
For teens and young adults, the fingernails represent a canvas for social expression. Whether using bright colors and unusual finishes, having each nail a unique color or style, or painting elaborate designs, many young consumers spend significant time and money turning their nails into fashion statements, often sharing the results on social media. The nail […]