Merchandise pairing licensed properties and brands with entities overseeing public parks, or the advocacy groups supporting them, has for many years represented one way to raise money and awareness for these public spaces. Whether involving national park systems or local park organizations in the U.S. or other countries, examples have come to light on a […]
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A Lovely Bunch of Coconut Water
Coconut water is starting to show its presence in the world of licensed products, although not as fast as perhaps might be expected, given the steep rise in its popularity on grocery store shelves over the past five years or so. In 2014, Everlast licensed Cellulations LLC for a branded coconut water- and sea salt-fortified […]