Afternoon teas have been on the rise as a form of licensed experience. They are often tied to properties such as British literary characters and anime, luxury fashion and lifestyle brands, and celebrity chefs and bakers, although other types of IPs are involved as well. Another growing source of inspiration for licensed teas over the […]
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Fine Art Meets Fashion Retail
The fashion industry has been turning more and more often to art and artists for new apparel collections that grab consumers’ attention. One segment within that sphere that has been expanding of late consists of pairings of classic fine artists, licensed through their estates or museums that hold artworks of theirs, with fashion retailers. A […]
Museums Exhibit a Knack for Licensing
Art museums around the world are expanding their licensing efforts, continuing a trend that has intensified over the past several years. Licensed products and experiences can be a way to raise awareness by bringing museums’ brands and artwork into new places, generate ancillary revenue that helps keep the institution open and support its mission, and […]
Artists Navigate NFTs
Right from the beginning, artists and the art community were expected to be among the beneficiaries of the rise of NFTs. And many artists, from the biggest names in fine art to digital artists who have become known specifically for their work in the NFT space, are carving out a niche in this market. Some […]