IPs tied to romance books are expanding their footprint in the licensing business. Licensees and retailers, particularly bookstores, have been asking for merchandise to reach these books’ loyal and large fan bases. New partners for romance properties include a growing list of traditional licensing-business manufacturers and retailers, in addition to marketers of “bookish” merchandise. The […]
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A Return to Power for Celebrity Estates?
Back in the day, celebrity licensing focused more on celebrity estates, or “dead celebrities,” than on currently active celebrities, as is the case today. Working with estates was viewed as a way for licensees to capitalize on a famous person’s fame and following, while eliminating the risks of unpredictable behavior. Celebrity estates still have a […]
True Romantasy
Romance books — and particularly “romantasy” titles, which bring together elements of romance and fantasy — have been rising in popularity since 2021 and currently represent one of the fastest-growing sectors of the publishing industry. U.S. unit sales for romance overall in the first half of 2025 were up 24% compared to the same period in […]
Getting Around
Last month’s Licensing Expo was a reminder of the many types of vehicle-based licensing programs, beyond the familiar world of car brands, that are up and running. Examples of those spotted at the show (and a few that were not exhibiting), include: City transportation systems. Transport for London (The London Underground), which recently retained TSBA […]