The U.S. holiday of Thanksgiving is one of the few celebration days throughout the year with relatively little licensing activity tied to it. It is a holiday centered on gratitude, food, and family, and not on extensive gift giving, costumes, decorating, or other more commercial endeavors. That said, there are a few opportunities tied to […]
Tag Archives | Mickey Mouse
Welcome to the Year of the Ox
By Karen Raugust on February 11, 2021 in Design and content themes, Holiday, International, Licensing
Tomorrow (February 12) marks the start of the Lunar New Year. As brands increasingly mark this occasion with collections of products—especially in China and other parts of Asia, but in other regions as well—some look to the year’s Chinese zodiac symbol for inspiration. This creates opportunities for licensed properties that happen to be associated with […]
Pretty as a Picture
The love affair between (mostly) classic characters and adult-focused cosmetics, lip care, and nail care products continues to intensify. More properties and more marketers—often of the niche variety—are entering into relationships to produce limited-edition beauty collections. Some recent pairings: • The latest collaboration for Hello Kitty, licensed by Sanrio, is The Crème Shop’s October 2018 […]