Interior designers and architects lend their names and designs to licensed and collaborative products for use in all nooks and crannies of the home. One category that may not be top of mind but which has long relied on collaboration as a key strategy is home hardware, notably door and cabinet handles, especially of the […]
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And Now For Something Completely Different
Every once in a while, licensing initiatives come about that seem to be wholly new, at least within their segment of the licensing business. While it is always difficult to determine whether something is really a “first,” here are a few examples from recent months that are innovative in some way: Christian Dior Paris paired […]
Accessibility: Making a House a Home
By Karen Raugust on August 1, 2022 in Demographic groups, Diversity/Inclusion, House and home, Licensing, Retail
Marketers have been expanding their offerings of merchandise designed for consumers with disabilities, especially in categories such as apparel and Halloween costumes, over the past three years or so. Licensed and collaborative examples have occasionally been part of the mix as well. The idea is to create solutions that are accessible, but also stylish and […]