Tomorrow (February 12) marks the start of the Lunar New Year. As brands increasingly mark this occasion with collections of products—especially in China and other parts of Asia, but in other regions as well—some look to the year’s Chinese zodiac symbol for inspiration. This creates opportunities for licensed properties that happen to be associated with […]
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Celebrating the Year of the Pig
By Karen Raugust on February 4, 2019 in Demographic groups, Design and content themes, Holiday, Licensing
Tomorrow (February 5, 2019) is Chinese New Year, marking the start of the Year of the Pig on the Chinese lunar calendar. Global marketers in recent years have increasingly been embracing Chinese New Year in their January and February messaging and product releases, and that includes property owners involved in licensing and collaborations. The most […]