Musicians have been increasingly turning to gyms and fitness companies for commercial partnerships. These initiatives are often mainly promotional in nature, but they tend to have a merchandise component of some sort as well. While musicians have been involved with athleisure collections in the past—think Beyoncé with Adidas or Carrie Underwood with Dick’s, now both […]
Tag Archives | Megan Thee Stallion
A Powerful Pairing of Pop-Culture Genres
Rap and anime are two genres that are dominant in pop culture and have a high profile in the collaborative fashion space. And they are increasingly coming together in streetwear collections that pair rap artists with existing anime properties or that integrate anime-style imagery of the rappers themselves. Most of the musicians involved have spoken […]
Rock On
The music sector is one of most active in the licensing and collaboration field these days, with new deals announced almost daily. Initiatives are wide ranging: Ariana Grande has lent her name and likeness to a new bundle of virtual goods, as well as presenting a concert series, in Fortnite; My Chemical Romance released its […]