Tag Archives | Mean Girls

Spreading the Love for Butter-Themed Collabs

Butter began catching on as a pop-culture phenomenon in the early 2020s, attracting significant mainstream notice in 2025 and remaining top of mind in early 2026.  The trend manifests itself in many ways. Flavored butters (from truffle and miso to cinnamon-sugar), and butter boards for mixing and serving them, are everywhere online (hashtag #ButterTok). There […]

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Welcome to the Dollhouse

Two trends that are driving many licensing and collaboration initiatives across categories of late—nostalgia and collectibility—are propelling the collectible doll market and creating opportunities for partnerships.  Global retail sales of collectible dolls, including both vintage and new examples sold on the secondary and primary markets, are expected to increase at a compound annual growth rate […]

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