The market for podcasts featuring children’s favorite characters in original audio storytelling continues to grow. Just this year, IP owners in the children’s entertainment space—including some of the biggest names—have launched new productions: Disney jumped into the original children’s podcast market for the first time with Forces of Nature, a 12-episode Frozen podcast released during […]
Tag Archives | Little Baby Bum
Baby Bump
By Karen Raugust on March 5, 2020 in Character/Entertainment, Corporate brands, Demographic groups, Licensing, Toys/Games
Branded video platforms for preschoolers have been active in the licensing business of late, especially in the toy segment: Treasure Studio signed Jazwares for a toy line based on the YouTube channel CoComelon. Founded in 2006, the channel has more than 72 million subscribers and 2.5 billion monthly views. The stories and characters seen in […]